Ready for another data point in the ongoing "Android vs. iOS" battle that's been waged around analysts' desks for years now? According to new research from IBM, iOS users drove more online sales on Christmas Day than their Android counterparts – even considering the fact that Android devices are absolutely crushing Apple's iPhones for smartphone market share on the worldwide level.
We realize we're mixing terminology a little bit, so we want to be clear: Android enjoys the win against the iPhone in worldwide and U.S. market share, but IBM's figures related to Android versus iOS in general (and only shopping done on U.S. retail sites). These figures include shopping done on Apple's iPads as well as any screen-tapping that shoppers did on Android tablets.
(Just as a separate point, it's a bit trickier to get a solid picture of the Android vs. iOS market share for tablets, but it's assumed that Android is going to eventually overtake iOS devices there as well.)
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