Thursday, December 26, 2013

Apple's iOS Completely Blew Away Google's Android For Shopping On Christmas

Apple's mobile operating system, iOS, continues to blow away Google's Android in mobile commerce, according to IBM analytics. 
IBM put out a press release about what it saw during Christmas. It's not good for Android:
iOS vs. Android: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.
Read more...

No comments:

Post a Comment