If you purchased something from a mobile device on Christmas Day, chances are that device was an iPhone or an iPad.
So says IBM, whose latest Digital Analytics Benchmark Report found that purchases made from iOS devices accounted for about 23 percent of the online shopping done on Christmas Day in the U.S. According to Big Blue, which tracked millions of transactions from approximately 800 U.S. retail websites, that’s about five times as many purchases as the 4.6 percent that were made from Android devices.
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