Monday, December 2, 2013

iPhone 5C: a great Christmas present for Android users

Apple's iPhone 5C may not have been the low-cost phone many hadpredicted, but the new device casts its own special magic: it has become THE iPhone for Android switchers.

You see, according to Kantar Worldpanel ComTech, almost half of those purchasing an iPhone 5C are switching from other platforms, principally Samsung and LG. In other words, Apple's iPhone 5C hits the sweet spot for millions of unhappy Android users seeking high-end device features at a reasonable price. As do iPads.
I'd speculate these are people who didn't pick up iPhones before because they were just a little too expensive.
They took a look at the low end Apple iPhones then available to them only to reject them, and chose to dance with an Android, convinced by the heavy and merciless all-channel marketing surrounding products using that OS.

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