Tuesday, November 26, 2013

Why the Nike Fuelband SE Experience Sucks Without an Android App

Last month, Nike introduced the world to its new fitness band, the FuelBand SE, as a follow-up to its original wearable activity tracker. I was excited at the time even though the story of the original FuelBand in relation to Android usersis not a pretty one, to say the least. With the introduction of the newest version and its brand new feature-packed iOS app, I had high hopes of Nike seeing the light or at least recognizing that Android is the most popular and widespread mobile operating system on the planet. Unfortunately, they don’t seem to care because Android manufacturers aren’t Apple. I didn’t make that up, their VP of  Digital Sport actually said that. So once again, there is no Android experience for the Nike FuelBand SE, only a web portal that fails to provide access to any of the new useful features that are included in the iOS app.
But you know what, I still bought the damn thing. 

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