Jolla Oy, a Finnish smartphone maker founded by former Nokia Oyj (NOK1V) engineers, is stepping up its challenge to Apple Inc. (AAPL) and Google Inc. after the first batches of its handset were snapped up by consumers looking for change.
The company sold out the first production batches as customers preordered tens of thousands of its debut product, with the first 450 units being delivered to users at an event in Helsinki today.
Rather than trying to compete solely in the hardware business, Helsinki-based Jolla is seeking to take on systems such as Google’s Android in providing device manufacturers with software, for which profit margins are typically higher. Its first own device is intended as a reference product, to show what the company’s operating system is capable of.
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