Friday, January 31, 2014

The Reviews Are In: Android Apps Outshone iOS Apps In 2013

A year ago, we could say with certainty that users preferred iOS apps to similar or equivalent Android apps, because we had the data to prove it. Now the 2013 results are in ... and this time Android apps have walked away with the affections of users.

Last year, the mobile-testing company uTest used its algorithmic engine Applause to crawl both the Apple App Store and Google Play in order to assess the quality of iOS and Android apps based on reviews. In 2012, Apple came out ahead by a comfortable margin. Not so in 2013.
uTest’s communication manager Nick Lorenzen passes along this note: 

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