When recent reports suggested Apple was considering bringing iTunes to Android to help boost flagging music sales, skeptics scoffed at the thought of the iPhone maker supporting a competing platform. But with its $3 billion purchase of Beats, Apple has now revealed it plans to keep the Beats Music subscription apps alive not only on Google's Android, but also Microsoft'sWindows Phone.
Speaking at the Code Conference on Wednesday, Apple executive Eddy Cue revealed that Beats Music for both Android and Windows Phone will continue to exist. That's a significant change for Apple, as the company has historically discontinued applications on competing platforms following an acquisition.
"It's on Android now, and we want to keep it that way," Cue said.
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