Microsoft has been spinning its wheels for years as it tries to get traction in the smartphone and tablet market. At the annual Build conference, the software giant announced a strategy it believes will finally get its mobile ambitions out of this rut — it’s making the software free. Not free to you personally (though that might come later), but free of any OEM licensing fees on devices with screens smaller than 9 inches — i.e. every smartphone, and smaller-screen tablets. That means Windows Phone 8.1 and regular Windows 8.1 won’t cost OEMs a dime on those devices going forward.
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