Google has tried to penetrate the living room for several years, with limited results. Its latest approach suggests a desire to learn from past mistakes.
The company, with little fanfare, has been courting TV makers with software dubbed Android TV, a TV-oriented version of Google’s popular mobile operating system. Some details about the company’s plans were reported over the weekend by The Verge, including screen shots showing apps for delivering content to TVs over the Internet.
But key elements of Google’s strategy were also discussed by partners at the Consumer Electronics Show in January, though they attracted little attention. The Chinese appliance maker Hisense Co., for example, used the event to show off TVs that run on Android TV, one of which, the H6, went on sale in December.
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