Apple's Victorious iPhone 6S Can Cripple Android

Anyone looking at Apple’s event on September 9th will have seen the near-future of smartphones being defined by Tim Cook. Apple may not be winning the market share battle against its Android powered competitors but the presentation of the technology and the decisions behind their adoption in Apple’s latest hardware will echo through the market.

Because of Apple’s position in the media, the ideas that were on stage at the Bill Graham Civic Auditorium will influence smartphone hardware and software for the next few years, no matter where they originated. The public will expect their smartphones to do the things that Tim Cook and his team talked about. And there lies the trap for Android. To follow Apple’s lead will take time, energy, and resources to play catch-up to Cupertino. To not follow Apple’s lead risks stagnation and irrelevance in the market place.

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