Google Inc’s Android for Work partners up to crack the enterprise market

As BYOD becomes more entrenched in the enterprise, the Android operating system becomes more of a challenge. Android devices are often the phone or tablet of choice for consumers, and they’re bringing those choices into the office.

Google’s February launch of Android for Work showed businesses that Google was finally taking their needs seriously. “We want to make Android great for the enterprise,” said Rajen Sheth, director of product management, Android and Chrome for Work.

Until now, he acknowledged, there was no way to say “yes” to Android in the enterprise. But Google couldn’t go it alone – it had to look to its partners.

“The strength of Android is the people building on it,” said Mr. Sheth. “Devices don’t matter unless people can do great things with them. Partnerships bring enterprise apps to Android.”

With Android for Work, added Nicholas Barretta, Android sales engineer at Google, the company is making Android a first-class citizen in the enterprise.

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