Why Android apps make less money — and how to change that

By the end of 2013, Android had captured an impressive 81 percent of the global smartphone market share.

But in terms of developer mindshare, Android still ranks slightly behind iOS — and for a good reason. An average Android app makes 5 times less money per download than an iOS app. Even though Android has by far passed iOS in terms of global market share, the picture is not so clear-cut in terms of revenue. Despite Android’s dominant market share, for many app developers, iOS is still the biggest platform.

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